ThirdLove

Women's Intimates

Art Direction / Design

ThirdLove is a women's intimate e-commerce company that produces and sells bras, underwear, loungewear and nightwear. As a growing brand, I continued to refine and elevate the visual direction. Projects included: print collateral (catalogs, mailers, inserts) and web design (emails, landing pages).

Direction 1

Digital Exploration

Direction 2

Projects

While maintaining the brand identity, I aimed to elevate and modernize the visual direction. Keeping the product at the forefront, it was important for me to keep design simple but still impactful.

Emails

Signs_Of_Wear_Tear_Email_Desktop_EDIT.jp

RacerbackReviews_TSHIRT_Email_Desktop.jp

HeidiLetter_NatlLingerieDay_Email_Deskto

Catalog

Rebranding

Create a new brand and identity that represents the modern woman. They are sophisticated, yet bold and unapologetic. They believe in quality no quantity. ThirdLove provides elevated lingerie that fits every moment of their lives.

Logo / Before & After

Direction 1 / Moodboard 1